British pop singer Rita Ora has been announced as a global ambassador for the British Beauty Council, following in the footsteps of other personalities including Sam Chapman, Wendy Rowe, and Melanie Grant.

Ora commented 'Beauty has always been a source of creativity throughout my career, and I feel fortunate to have worked with some of the most influential and talented professionals in the industry. I’ve long believed that beauty is intimately connected to self-expression and confidence, which inspired me to start my hair growth brand, TYPEBEA. I'm proud to support the British Beauty Council in its mission to elevate the industry, celebrate individuality, and promote growth'.